How much does logo printing cost?

Logo printing costs vary by brand, method, complexity, and quantity—typically ranging from €3-15 per item. Exact pricing is shown before you confirm your order, so no surprises.

Why pricing varies so much

The honest reason: Each brand sets their own logo printing prices based on their equipment, methods, and setup costs. A brand with in-house embroidery machines prices differently than one outsourcing to a specialized shop.

What we think is fair: Transparent pricing upfront. You see the cost before committing, and you can decide if it fits your budget. If not, you can cancel before production starts—no hard feelings.

What affects logo printing cost

1. Brand

Each brand sets their own pricing. Some brands:

• Lower-cost brands: €3-5 per item (often screen printing or simple heat transfer)
• Mid-range brands: €6-10 per item (mix of methods)
• Premium brands: €10-15+ per item (often embroidery or complex multi-color printing)

Why brands differ: Equipment investment, labor costs, quality standards. A brand with dedicated embroidery staff charges more than one doing simple screen prints.

2. Printing method

Different methods have different costs:

Screen printing (cheapest)

• Best for: Large quantities, simple 1-3 color logos
• Cost: €3-6 per item
• Why it's cheaper: Fast once setup is done, minimal labor per item

Heat transfer / Vinyl

• Best for: Small quantities, single-color logos
• Cost: €4-7 per item
• Why mid-range: Quick setup, but each item requires manual application

Embroidery (most expensive)

• Best for: Professional look, durable logos
• Cost: €8-15 per item
• Why it costs more: Labor-intensive, requires digitizing logo, slower process

Direct-to-garment (DTG)

• Best for: Complex multi-color logos, small runs
• Cost: €7-12 per item
• Why mid-to-high: Quality printing but slower than screen printing

3. Logo complexity

Simple logos cost less:

• Single color
• Basic shapes
• Text only
• Small size

Complex logos cost more:

• Multiple colors (3+)
• Fine details
• Large placement areas
• Gradients or shading

Why complexity matters: More colors = more setup, more thread changes (embroidery), or more screens (screen printing). Fine details require skilled labor and quality control.

4. Quantity

Many brands offer volume discounts:

Why quantity discounts exist: Setup costs (digitizing embroidery, creating screens) get spread across more items. The first item is expensive; items 50-100 are cheap.

Hidden costs to watch for

Most brands are transparent, but ask about:

Setup fees

• Some brands charge one-time digitizing fees (€20-50) for embroidery
• Screen printing may have screen creation fees (€15-30 per color)
• These are usually waived for large orders

Minimum quantities

• Some brands require minimum orders (e.g., "10 items minimum for logo printing")
• If you only need 5 jackets, you might need to order 10 or pay a small-order premium

Placement fees

• Adding logos in multiple locations (chest + back, or sleeve) costs extra
• Each placement is typically charged separately

Rush fees

• Need it faster than standard timeline? Expect 20-50% rush fees
• Most brands don't advertise this—ask if you're in a hurry

Sample pricing scenarios

Here are real-world examples to help you budget:

Small order (10 polo shirts, single-color chest logo)

• Method: Screen printing or heat transfer
• Cost per item: €5-7
• Total: €50-70 for logo printing
• Timeline: 7-10 business days

Medium order (25 work jackets, embroidered logo)

• Method: Embroidery (chest placement)
• Cost per item: €8-10
• Total: €200-250 for logo printing
• Timeline: 10-14 business days

Large order (100 t-shirts, 2-color logo, chest + back)

• Method: Screen printing (both placements)
• Cost per item: €6-8 (volume discount applied)
• Total: €600-800 for logo printing
• Timeline: 14-21 business days (due to volume)

How to get the best price

1. Order in bulk

If you know you'll need more workwear later, order it all at once. Volume discounts can save 20-30%.

2. Simplify your logo

If your logo has 5 colors, ask your designer to create a simplified 2-color version. You'll save €3-5 per item.

3. Choose efficient placements

One chest logo costs less than chest + back + sleeve. Pick your most important placement.

4. Be flexible on timeline

Rush orders cost 20-50% more. If you can wait the standard timeline (10-14 days), you'll save significantly.

5. Ask about package deals

Some brands offer "team packages" (e.g., "20 jackets + 20 t-shirts with logos = 15% off"). Worth asking.

Comparing brands

When comparing logo printing costs:

Don't just compare price per item. Look at:

• Total cost (including setup fees)
• Quality of printing method
• Timeline (faster costs more)
• Minimum order quantities
• Durability (embroidery lasts longer than heat transfer)

Example:

• Brand A: €6 per item, but requires 20-item minimum = €120 total
• Brand B: €8 per item, no minimum, order 10 items = €80 total

Brand B is actually cheaper for small orders despite higher per-item pricing.

What's included in logo printing cost

When you see a logo printing price, it typically includes:

✓ Digitizing or artwork preparation (sometimes separate)

✓ Material costs (thread, ink, vinyl)

✓ Labor for printing/embroidery

✓ Quality control inspection

✓ Standard timeline (no rush)

Not included:

✗ The base product cost (jacket, shirt, etc.)

✗ Shipping (calculated separately)

✗ Rush fees (unless requested)

✗ Multiple placements (charged per location)

Our philosophy on logo pricing

We think logo pricing should be transparent. You shouldn't have to email back-and-forth 5 times to get a quote. We show you the exact cost before you commit.

Fair deal: Brands set reasonable prices based on their actual costs. You see the price upfront. If it's too expensive, you can choose a different brand, simplify your logo, or skip customization entirely. Your choice.

Questions about pricing?

Want to know costs before browsing? Drop us a message or chat with us. Tell us your quantity, logo complexity, and preferred placement—we'll give you a ballpark estimate.

Trying to stay within a budget? Let us know your budget and we can recommend brands or methods that fit.

Related articles:

• Can I add my company logo to products?
• How does logo printing work?
• What file formats do you accept for logos?
• How long does logo printing take?

Updated on: 06/11/2025